Our Step-by-Step Advertising Analytics Methodology
We offer a transparent workflow tailored for assessing ad performance and ensuring reliable reporting, from initial data collection through in-depth analysis and actionable recommendations.
Sophie Turner
Lead Market Analyst
Meet the Experts
Trusted for thorough ad analysis
Sophie Turner
Lead Analyst
Master of Business Analytics University of Sydney
market measurement
Insight Partners
Sophie brings ten years of Australian market research to every project, specializing in advertising campaign measurement and transparent analytics delivery.
James Patel
Senior Data Scientist
PhD in Data Science Monash University
ad campaign data
Metro Data Labs
James excels at large-scale data integration for campaign reporting. His expertise ensures accuracy and privacy in all analytics provided to clients.
Rachel Nguyen
Reporting Specialist
Bachelor of Commerce University of Melbourne
digital reporting
ClearView Insights
Rachel translates complex metrics into clear, actionable reports across Australian digital ad verticals, supporting confident, informed decisions.
Mark White
Campaign Strategist
Master of Marketing UNSW Sydney
campaign strategy
Urban Solutions
Mark applies technical knowledge and industry context to evaluate and refine ad strategies, always focused on relevance and transparency.
Our Analytics Process Overview
James Patel
Senior Data Scientist
"Ad performance analytics require precise methods, strict privacy protocols, and clear reporting. Each step is structured so our clients can act on real findings, not just numbers."
Day 1–2
Project Scope Review
Discuss campaign objectives and collect relevant advertising data for in-depth performance evaluation.
Day 3–4
Data Integrity Check
Validate collected data for accuracy and ensure that privacy and industry standards are observed.
Day 5–7
Analytics & Reporting
Apply custom metrics, generate multi-platform reports, and highlight actionable findings for your business.
Day 8+
Recommendations & Support
Offer strategic adjustments, summary dashboards, and responsive guidance for further campaign development.
Comparing Analytics Service Tiers
| Features | Standard Review | Advanced Insights | Enterprise Solution |
|---|---|---|---|
| Australian industry compliance | included | included | included |
| Interactive dashboards & reports | — | included | included |
| API & tool integration | — | included | included |
| Custom benchmark KPIs | — | available | available |